The purpose of the Unit for the Study of Personality in Politics Media Tipsheet is threefold. First, it offers political reporters looking for a fresh story angle a sometimes unique, often unconventional perspective on politics. Second, it serves as a repository for research-based political analysis. Analyses and predictions in the Tipsheet are, in effect, research hypotheses to be tested prospectively against actual event outcomes, which in turn serve to refine the guiding theory of personality and leadership that informed the analysis and prediction in the first place. Third, the Tipsheet aims to provide voters, reporters, and policymakers with politically unbiased, nonpartisan insights into aspects of political leaders’ and candidates’ personal character likely to impinge on their public lives, policy preferences, decisionmaking, and leadership prospects.
January 23, 2020
Major polls at variance with USPP’s PEI-based election-outcome forecast
Vermont Sen. Bernie Sanders has improved his standing in the national Democratic race for president, joining former Vice President Joe Biden in a two-person top tier above the rest of the field, according to a new CNN poll conducted by SSRS. …
Overall, 27% of registered voters who are Democrats or Democratic-leaning independents back Sanders, while 24% favor Biden. Both … are significantly ahead of the rest of the field, including Massachusetts Sen. Elizabeth Warren at 14% and former South Bend, Indiana, Mayor Pete Buttigieg at 11%. Former New York Mayor Michael Bloomberg lands at 5% in the poll, while Minnesota Sen. Amy Klobuchar and businessman Andrew Yang each hold 4% support. Businessman Tom Steyer has 2%. No other candidate reaches 1% support. …
The CNN poll is consistent with a contemporaneous SurveyUSA poll, which shows Bernie Sanders marginally outperforming Joe Biden in a head-to-head matchup against Donald Trump if the election were held today:
The poll found that 52 percent of voters would choose Sanders and 43 percent Trump, giving the veteran senator a nine-point lead. Next was former vice president Joe Biden at 50 percent to Trump’s 43 percent, a seven-point lead.
Michael Bloomberg, the media and financial data billionaire, also led Trump by seven points at 49 percent to 42 percent. Democratic Massachusetts Senator Elizabeth Warren leads Trump 48 percent to 45 percent, a three-point advantage.
Pete Buttigieg, the former mayor of South Bend, Indiana, is also ahead of Trump by three points, at 47 percent to 44 percent. The tech entrepreneur Andrew Yang is ahead of Trump by two points, at 46 percent to 44 percent.
The billionaire hedge fund manager Tom Steyer is tied with Trump at 44 percent apiece, Democratic Minnesota Senator Amy Klobuchar loses to Trump by two points at 43 percent to 45 percent.
The CNN and SurveyUSA polls are both at variance with the USPP’s PEI-based election-outcome forecast issued July 8, 2019, which projects Trump will defeat any and all of the seven Democratic contenders studied this election cycle, including Bernie Sanders, Joe Biden, Elizabeth Warren, Pete Buttigieg, and Amy Klobuchar.
July 8, 2019
The Personal Electability Index (PEI) developed at the Unit for the Study of Personality in Politics projects that none of the seven Democratic contenders assessed by the USPP will be able to defeat Donald Trump.
As conceptualized by the PEI forecasting model, candidates studied in the 2020 presidential election cycle rank as follows in terms of predicted political impact as a general election candidate:
The PEI (derived from Millon Inventory of Diagnostic Criteria scale scores) has accurately predicted, before Super Tuesday, the outcome of every presidential election since 1996.
PEI Scores for Democratic and Republican Nominees, 1996-2016
For historical context, here are the personality-based electability scores for all major-party nominees since 1996, published before Super Tuesday in presidential election years, with the successful candidate listed first:
- 1996: Bill Clinton 37, Bob Dole 15
- 2000: George W. Bush 31, Al Gore -17
- 2004: George W. Bush 31, John Kerry 9
- 2008: Barack Obama 28, John McCain 26
- 2012: Barack Obama 10, Mitt Romney 6
- 2016: Donald Trump 62 (45 adjusted), Hillary Clinton 39 (29 adjusted)
May 6, 2019
The entrance of former VP Joe Biden into the 2020 field has altered the race’s dynamics in lots of ways but none more notable than this: Electability is now front and center.
Biden’s entire candidacy is based on the idea that (a) beating Donald Trump is all that matters and (b) he is by far best positioned to do so.
(Recent CNN polling suggests former Texas Rep. Beto O’Rourke is actually the strongest general election candidate against Trump right now. O’Rourke led Trump by 10 while Biden held a 6-point edge in a head-to-head match up with Trump.) …
In contrast to the above analysis by CNN’s “The Point,” the Unit for the Study of Personality’s Presidential Electability Index (PEI), which has accurately predicted — before Super Tuesday — the outcome of every presidential election since 1996, suggests that Joe Biden will be a stronger candidate than Beto O’Rourke in a general election matchup with Donald Trump.
The PEI heuristic model employs candidate personality traits, as publicly perceived, to predict which contender will resonate most favorably with independent and unaffiliated voters who base their voting choice primarily on a candidate’s personal qualities as publicly displayed rather than on party-political affiliation or allegiance.
Below are the PEI scores for Donald Trump, Joe Biden, and Beto O’Rourke, based on studies conducted at the USPP.