Why Donald Trump Beats Jeb Bush: The Personal Electability Index
Summary: Research conducted at the Unit for the Study of Personality in Politics under the direction of Aubrey Immelman, Ph.D., offers a political-psychological explanation for Donald Trump’s personal appeal as a candidate and Jeb Bush’s inability to consolidate his erstwhile front-runner status in the 2016 U.S. presidential election Republican primary. The Personal Electability Index has accurately predicted the outcome of every presidential election since 1996.
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