Tagged: Personal Electability Index

President Barack Obama delivers remarks in Osawatomie, Kansas

2012 Presidential Election / Barack Obama

Barack Obama

Summary: A psychological profile of U.S. President Barack Obama, developed at the Unit for the Study of Personality in Politics during Obama’s 2008 and 2012 presidential campaigns, reveals that the president is a highly confident, moderately accommodating and deliberative, somewhat reserved personality type best described as a confident conciliator. Specifically, Obama is primarily an Ambitious/confident personality, complemented by secondary Accommodating/cooperative, Conscientious/respectful, and Retiring/reserved features. Obama’s personality profile provides a stable framework for anticipating his likely leadership style as president, as outlined in this report of how Obama will govern, if reelected.

John McCain pictured in 2007.

2008 Presidential Election / John McCain

John McCain

John McCain’s primary personality pattern is Dauntless/dissenting, with secondary features of the Outgoing/gregarious and Dominant/controlling patterns. The combination of Dauntless and Outgoing patterns in McCain’s profile suggests a risk-taking adventurer personality composite. Leaders with this personality prototype are characteristically bold, fearless, sensation seeking, and driven by a need to prove their mettle.

Mitt Romney

2012 Presidential Election / Mitt Romney

Mitt Romney

Summary: A psychological analysis of former Massachusetts governor Mitt Romney revealed that Romney’s primary personality pattern is Conscientious/dutiful, complemented by secondary Dominant/asserting, Ambitious/confident, and Accommodating/cooperative features and a minor Retiring/reserved tendency — a personality composite that does not predict success in presidential elections.

2008 Presidential Election / Barack Obama

Barack Obama

Barack Obama’s primary personality patterns are found to be Ambitious/confident and Dominant/asserting, with secondary features of the Accommodating/cooperative and Conscientious/respectful patterns. The combination of Ambitious and Accommodating patterns in Obama’s profile suggests a “confident conciliator” personality composite.